Hook Lafrance Insurance was formed in 1984 when Frank & Norma Hook were joined by Louis & Carla Lafrance . The business opened in the Victoria Square Mall in June 1984 and continues to operate from the mall today. Frank & Norma Hook retired in 1994. Louis Lafrance remains active in the operation of the business. Management and staff have remained very stable over the years and have come to know most of our long term clients on a personal basis.