About Us

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About Us

Hook Lafrance Insurance

Hook Lafrance Insurance is a full service general insurance Brokerage offering a wide range of insurance products as well as Motor Licence Issuing services for Saskatchewan.

Our office is located in the Victoria Square Mall on HWY #1 in East Regina for convenient, easy access with plenty of parking.

As an Independant Brokerage, we have solid, reliable insurance company partners. This allows us to provide our customers with a wide range of coverage options. Our business has shown steady growth over the years by serving clients with a simple strategy - providing our customers with the best coverage choice tailored to their needs. Our brokers focus on finding the best coverage package for the customer at the best cost.

Hook Lafrance Insurance is a member of the Insurance Brokers Association of Saskatchewan (IBAS) . Our brokers are licenced and maintain continuing education requirements in accordance with the General Insurance Council of Saskatchewan (GICS).

Company History


Hook Lafrance Insurance was formed in 1984 when  Frank & Norma Hook were joined by Louis & Carla Lafrance . The business opened in the Victoria Square Mall in June 1984 and continues to operate from the mall today. Frank & Norma Hook retired in 1994. Louis Lafrance remains active in the operation of the business. Management and staff have remained very stable over the years and have come to know most of our long term clients on a personal basis.         


Hook Lafrance Insurance Ltd.
Victoria Square Mall
2223 Victoria Ave E.
Regina, Saskatchewan    S4N 6E4

Mon. - Fri. 9:00 - 5:30
Sat 10:00 - 3:00
Telephone: 306-789-2300
Fax: 306-789-7344
E-mail: louis@hooklafrance.com